PRINT

Beautifully designed, full-color catalog providing a great selection of gift ideas for every reader and gift giver!
Catalogs are customized for each indie bookstore.

DIGITAL

The catalog as a Shopping Webpage, customized for each bookstore with MORE INFO and BUY NOW links PLUS three store branded emails to indie customers to promote holiday shopping, powered by Shelf Awareness.
Stores can add up to nine titles of their choice to a Staff Favorites shelf.

BOOKSELLERS

JUNE

 Holiday Marketing Program registration opens June 3
Plan for newspaper insertions or direct mail campaigns.

AUGUST

Holiday Gift Guide Catalog title list available to plan orders.
Deadline to order print catalogs: August 25

SEPTEMBER

Libro.fm Holiday Gift Guide playlist available.
Deadline for custom print approvals: September 1

OCTOBER

Print Holiday Gift Guides arrive in stores.
Shelf/book Talkers will be mailed to stores for use in displays, and digital and downloadable assets will be available for your holiday marketing.
Email program participants will be contacted for updated email lists.

NOVEMBER

Digital editions of the Holiday Gift Guide Catalog sent to your customer email lists, via Shelf Awareness

BOOKSELLERS: COMPLETE PROGRAM DETAILS HERE

PUBLISHERS

MARCH

Ad sales open March 25

JUNE

Ad sales close June 30.

July

Materials submission due by July 10.

AUGUST

Proof approvals required by August 1.

OCTOBER


Stores begin catalog distribution in late October.
Shopping webpages go live.

NOVEMBER/DECEMBER


Print catalog distribution continues.
Holiday Gift Guide Catalog email blasts are sent, linking to shopping webpages.

PUBLISHERS: PURCHASE CATALOG ADS HERE