Indies First
Saturday, November 30, 2024
Category: Annual Celebrations
A national campaign of activities and events in support of independent bookstores, is held every year in conjunction with Small Business Saturday, the Saturday after Thanksgiving.
Since the program’s launch in 2013, notable figures have served as spokesperson for Indies First, encouraging readers and shoppers to visit their independent bookstores on Small Business Saturday. Spokespeople have included Amanda Gorman, Dan Rather, Roxane Gay, N.K. Jemisin, Jason Reynolds, Celeste Ng, and Cheryl Strayed.
Trevor Noah will serve as the 2024–2025 Indie Bookstore Ambassador!