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Effective customer email marketing has never been so important. To make this easier, more and more stores are taking advantage of...

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RECORDED JUNE 25, 2020 | SPEAKERS: HEATHER DUNCAN, MPIBA; JEREMY ELLIS, MPIBA; KRISTIANNE HUNTSBERGER, SHELF AWARENESSSESSION SPONSORED BY...

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There is definitely an art to writing a shelf talker. How do you distill everything you love about a book into a few short sentences? Because that...

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Best Practices for Creating, Maintaining, and Making the Most of a Customer Email List CREATING YOUR CUSTOMER EMAIL LIST Just START — even...

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