Marketing

Book News Community Education Education : Marketing Education : Store Operations Industry Industry News Scholarships Summer School

Stores can take advantage of ONE of the following reimbursement opportunities: Newspaper Insertions MPIBA will reimburse your store 3 cents per...

Read Post

Stores can add this virtual flipbook, powered by Flipsnack.com, to their website as it presented here by adding this html code to a...

Read Post

MPIBA and the ABA work together to offer stores using the Indiecommerce platform a quick, automatic way to present and sell all the books in the...

Read Post

The Holiday Gift Guide program offers FREE customization to the cover for the printed catalog. Stores can add their logo and any details or...

Read Post

Adding your customized Holiday Gift Guide as an insert in your local newspaper can be an excellent way to reach a local community of readers. MPIBA...

Read Post

The Holiday Gift Guide can be customized as a mailer, eligible for the U.S. Postal Service Every Door Direct Mail (EDDM) program. Stores choose the...

Read Post

SIGN UP 2024 DIGITAL MARKETING PROGRAMS

Read Post

Effective customer email marketing has never been so important. To make this easier, more and more stores are taking advantage of...

Read Post

RECORDED JUNE 25, 2020 | SPEAKERS: HEATHER DUNCAN, MPIBA; JEREMY ELLIS, MPIBA; KRISTIANNE HUNTSBERGER, SHELF AWARENESSSESSION SPONSORED BY...

Read Post

There is definitely an art to writing a shelf talker. How do you distill everything you love about a book into a few short sentences? Because that...

Read Post

Best Practices for Creating, Maintaining, and Making the Most of a Customer Email List CREATING YOUR CUSTOMER EMAIL LIST Just START — even...

Read Post